Google My Business is a free tool that allows you to manage how your child care center appears on Google Search and Maps when parents search for you online. You can optimize your Google My Business listing to improve your local SEO and attract more families to your center. Follow our Google My Business optimization tips to make your center’s listing more visible to both search engines and potential customers!
Don’t have a Google My Business listing yet? Follow these steps to get started.
How to Optimize Your GMB Listing
1. Make sure all of your business information is accurate.
There are many different parts of your Google My Business listing. It’s important that your information is filled in and up-to-date if you want parents to find your child care business online. Be sure to provide your center’s name, address, phone number, hours, website, business category and attributes, so Google can share your center with parents searching for child care.
2. Include keywords in your GMB listing.
Google uses important keywords and search phrases to deliver relevant search results. If you want to step up your GMB SEO strategy, figure out what keywords parents are searching for to find child care services, and then naturally incorporate them into your GMB listing business description.
3. Manage your customer reviews.
Reviews are a vital part of GMB optimization and your daycare’s overall digital marketing strategy. Customer reviews give your center credibility in the eyes of both Google and potential parents. Show parents that you value their feedback and increase visibility in search results by responding to reviews, both positive and negative.
4. Add quality photos to your GMB profile.
Adding photos to your GMB profile showcases the visual features of your child care business while capturing the attention of families searching for child care. According to Google, businesses with photos receive 42% more requests for driving directions to their location from Google users and 35% more clicks to their websites than businesses that don’t have photos.
Give parents the best impression possible of your center by uploading high-quality images that represent your family-centered brand. Be sure to add your logo, exterior and interior photos of your facility, and staff photos!
5. Update your GMB profile with Google posts.
Google Posts gives you the chance to share quick news updates, child care blog posts and special offers happening at your daycare with parents searching for you online. They’re also a great way to boost your center’s SEO with valuable content.
