Social media is a great tool for daycares to engage with families, increase website traffic and grow enrollment. Optimize your social media content with an effective social strategy that achieves your center’s desired goals and objectives.
How to Create a Social Media Strategy
1. Set your social media goals and objectives.
The first step in creating a social strategy is determining goals that align with your child care business objectives. Are you looking to increase engagement among your current families? Do you want to gain more followers on Instagram? Strive for social media growth with a definitive goal that’s attainable for your center.
Remember, it’s okay for your goal to change when you reevaluate your efforts in a few months!
2. Learn about your audience.
Look at what demographic is currently using your child care services to determine your daycare’s target market. Learn what their needs are as parents, their lifestyle, and their financial capacity. Find out how old they are, where they live and what they do for a living so you can interact with them on a personal level. If your child care center already has social media profiles, you can analyze the demographic data collected by your accounts.
3. Do competitor research.
Scope out your local competitors on social media to find out what platforms and tactics they’re using to engage with young families in the neighborhood. Make note of what you like and don’t like about their social media presence, and incorporate these observations into your own profiles! Use your research to find a way to stand out among your competitors on social media.
4. Choose your social media platforms.
Once you’ve defined your audience and completed your competitor research, it’s time to decide which social media platform(s) your center should use to reach parents looking for child care. Find out which platform is used by your target audience the most, and pursue that channel with content that fits naturally in parents’ feeds.
5. Create a social media content calendar.
Begin to plan and schedule your social media content in advance with a social media content calendar. A content calendar will help you stay organized while maintaining an active presence on your center’s social media accounts.
6. Assess your social strategy with a social media audit.
After developing a posting routine, it’s important to analyze your performance to find out what’s working, what’s not working and where you can improve. Performing social media audits regularly will help you keep track of your progress and learn where to adjust your social strategy when necessary.
