Your homepage is one of the most important parts of your website and overall digital strategy, as it often serves as the first impression for potential families. It’s also responsible for drawing in the majority of your website’s traffic. Optimize your child care center’s homepage to actively engage with current families and connect with new clients from the moment they enter your website.
Elements to Include in Your Homepage Design
Logo and Branding Elements
Your logo represents your unique child care center and is one of the most important parts of your visual brand. It’s essential that your center’s logo is visible to users as soon as they land on your website. In addition, your website’s color scheme should match all of your other marketing items and platforms. Your homepage is where many of your customers will get the first taste of your kid-friendly branding and family-centric voice.
Headline
Your website’s homepage should immediately tell visitors what you have to offer. A headline provides a clear, brief description of your services or mission in just a few simple words.
Call to Action
Including a call to action on your homepage creates a positive user experience, while giving your visitors the chance to engage with your website from the beginning. Encourage parents to take action with a short and straightforward CTA.
Quality Images
The images on your homepage should represent your daycare’s family-centric culture with high-quality resolution. Parents want to see children actively engaged at your center, with bright smiles and friendly staff surrounding them! Let your photos capture your center’s values and catch the attention of potential families.
Readable and Engaging Copy
Invite parents to see what your center is all about with engaging copy. Showcase some of your values and goals, as well as your program offerings. Choose typography that’s friendly and legible on both a mobile device and desktop.
Visible Navigation
Give parents a clear path into your website with a visible navigation menu at the top of the page. Straightforward and intuitive navigation guides parents through your center’s marketing funnel.
Contact Information
Adding contact information to your homepage is essential if you want to encourage parents to get in touch with you. Be sure to include your address, phone number and social links in the footer of your homepage. Furthermore, include a contact form so website visitors can contact you at any time.
Mobile Optimization
Mobile optimization is crucial if you want to reach busy moms and dads using their smartphones to look at your website. Make your homepage mobile-friendly with optimized images, headlines, calls to action and menus. Use responsive web design to ensure that your website is accessible for parents on any device.
