For those unfamiliar with web design, web production or technology, Squarespace offers a website-building platform that takes care of the dirty work for you. This way, you don’t have to worry about the technical knowhow, and you can focus on creating site content that meets your daycare’s needs. Squarespace was designed to be an all-in-one platform, providing all of your digital marketing necessities in one place.
1. Templates
With plenty of high-quality templates to choose from, you’ll be able to find something that represents your center’s brand perfectly. If you like to get creative, Squarespace does give you more freedom than most website building platforms when it comes to customization and design flexibility.
2. Email Marketing
Squarespace offers email marketing campaigns, which might make it easier for you to unify your marketing materials on one platform. You can import content from your website right to an email draft to save time and deliver a consistent message.
There are over 30 customizable layouts to choose from to announce an event at your child care business, share a blog post or send out a monthly newsletter. With drag-and-drop sections, you’ll be able to organize your content the way that you want. Additionally, Squarespace offers editing tools that allow you to personalize your email campaign template with different color and style combinations.
3. Blogging Tools
Squarespace has integrated blogging tools to help you manage your daycare’s blog page efficiently. You can easily add a blog page to your website, create blog posts, tag and categorize posts, share them to social media and more without the hassle of doing it all from scratch.
4. SEO and Analytics Tools
With built-in SEO and marketing tools, you will be able to spend less time and money on making your daycare’s website visible to search engines. Squarespace offers templates built with Google in mind and built-in, easy-to-use tools to help your child care site’s SEO. Squarespace also provides website analytics so you can monitor your website’s visitors, traffic trends, page views, and sales and conversions.
5. Mobile Editing
Squarespace developed an easy-to-operate app so you can edit your child care website conveniently right on your mobile device. From the app, you can edit your site, update settings, manage your blog or create an email campaign. The app is available for IOS and Android.
